Both racing to bottom out their respective stocks, Bruce Willis and MoviePass have decided to get there in tandem. According to Deadline, MoviePass (currently trading below 7 cents on the NASDAQ market) and Willis (currently trading just above 50 Cent on the straight-to-video thriller market) have made a deal for the actor to headline the company’s first film, 10 Minutes Gone.
The film focuses on a man hit by a stray bullet in a bank heist gone wrong. The blow gives him a ten-minute gap in his memory, leaving him to sort out who betrayed him and took the money—all while being pursued by a crime boss looking for his own payout. In his typically lazy fashion, Willis will play not the lead but the comfortably-seated mobster. Brian A. Miller—director of such quickly-forgotten Willis trash as Reprisal, Vice, and The Prince—is helming from a script by Kelvin Mao and Jeff Jingle.
It seems increasingly unlikely you’ll actually be able to use a MoviePass to get into this thing.