Time to become a nihilist, because The Dude did a Super Bowl ad

If there’s one thing The Big Lebowski made clear, it’s that there are two things The Dude loves: rampant consumerism and his favorite sport, which is football. So it only makes sense that, over 20 years since first appearing as the iconic character, Jeff Bridges is now reprising the role for a Super Bowl ad.

We’ll see what happens when you find a stranger in the Alps when the spot premieres February 3.

Please help these sad nobodies and: