Jerry Seinfeld to make directing debut explaining what’s the deal with Pop-Tarts

Seinfeld explains his lengthy process of making a Pop-Tarts joke.

In what may unfortunately be the closest thing we ever get to a Bee Movie sequel, Jerry Seinfeld is making another movie.

He has reportedly made a deal with Netflix to star in, direct, and produce Unfrosted, a comedy he wrote with his Bee Movie cronies Spike Feresten and Barry Marder. Like so many a Seinfeld episode, the film is born of a stand-up bit—this one about how mind-blowing he thought it was when Pop-Tarts hit the breakfast scene in 1964. Always good to see Seinfeld take such an interest in something over 17 years old.

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