The Lord of the Rings: The Rings of Power teaser heads back to Fantasyland

Welcome back, ye adventurers, to the magical world of the J. R. R. Tolkien estate’s intellectual property!

You’ve seen The Lord of the Rings; you’ve suffered through The Hobbit; and now, get ready for an all-new adventure that remains incredibly jewelry-forward: Lord of the Rings: The Rings of Power. Set thousands of years prior to when Bilbo and Frodo toddered about with Zales’ finest, the series “follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth.”

Here’s the latest trailer, revealing what seems to be the forced retirement of a young Cate Blanchett, and enough contrived, sub-dabbled vistas to make you wonder whether Thomas Kinkade was a hobbit.

Coming from the wealth-hoarding dragon that is Jeff Bezos, The Lord of the RIngs: The Rings of Power hits Prime Video September 2.

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