Walton Goggins is the greatest pitchman ever in the John Bronco trailer

The latest from 7 Days in Hell and Tour de Pharmacy director Jake Szymanski once again takes the form of a 40-ish minute mockumentary. This one sees the inimitable Walton Goggins in the title role of John Bronco, a faux-legendary Ford pitchman who went on to launch his own cologne,
breakfast cereal, video game, action figure, and more before disappearing in 1996.

John Bronco was meant to premiere at Tribeca, but now it’s unclear where or when we may see it—those this first look does offer that it’s “coming soon.” What an utter Gogg-tease.

Please help these sad nobodies and: