Continuing humanity’s march into an Orwellian dystopia, Warner Bros. has just signed a deal to have AI determine which films gets a made. Cool!
According to The Hollywood Reporter, the studio will begin using an “AI-driven project management system” to “leverage … comprehensive data and predictive analytics to guide decision-making at the greenlight stage” by “assess[ing] the value of a star in any territory and how much a film is expected to make in theaters and on other ancillary streams.”
In essence, it means that instead of human beings making creative choices, now a computer will just determine the most broad option likely to turn a profit on its worldwide gross.
Lest you fear this is a new development in our persistent sprint toward Hell on Earth, don’t worry: this system is already being employed by several other even shittier studios, among them STX, Productivity Media, and the ironically-named Ingenious Media.
“Artificial intelligence sounds scary. But right now, an AI cannot make any creative decisions,” said Tobias Queisser, founder of Cinelytic—the company that created this software. “What it is good at is crunching numbers and breaking down huge data sets and showing patterns that would not be visible to humans. But for creative decision-making, you still need experience and gut instinct.”
Because it’s only the genius of that gut instinct that has Warner putting out a new Mortal Kombat movie in a year.