As teased last week, The Dude is back, and—so true to character—he’s here for a Super Bowl ad. And today, the commercial was released early, and it turns out it has another surprise reprisal in store.
Advertising the beer that insistently demands a chalice, the ad sees Jeff Bridges’ Dude joined by Sarah Jessica Parker’s Carrie Bradshaw, the two both eschewing their usual bar drinks for the special goblet beer. It’s a commercial that explicitly says, “Changing can do a little good,” and only slightly less explicitly says, “We didn’t want to also pay Daniel Craig and Will Ferrell to ditch a respective martini/scotch for our pilsner.”
It’s like Bridges says in his iconic role: The Dude abides… by production budget limitations further hindered by the cost of Super Bowl ads, man.
